On the Spot.
September rolled around and with it came the beginning of a new school year. Unfortunately in the effort to attain an education also comes with stress often causing acne breakouts. Then BOOM! Like a super hero jumping in at the last possible second Glossier comes to the rescue for their customers. On September 6, 2018, just a little over a week ago, Glossier released their zit stick.
Then two days later they also restocked their infamous solution which also aims to aid consumers in the reduction and healing of their acne. The product sold out just before summer as the hype started to build.
IT’S BACK! Thank you for waiting (and rationing your bottles) while we made more Solution: a blend of three acid actives for
But how did a brand that was only created three years ago and has only two non-seasonal stores open get to be such a major contender in the massive competition within the beauty industry?
Emily Weiss, the CEO and founder of Glossier understands the content her audience and her target demographic craves. She initially started a blog of her own known as “Into the Gloss” and from there would post reviews about makeup and skincare. From this she was able to understand the very essential needs of her customers and having a vision to create products that would empower her following she created Glossier. They aim to help people feel their best by starting first with their skincare and then adding to it the fun of makeup.
But they don't stop there.
Despite already having a successful company, which undoubtedly consumes much of her time, she still continues to update the blog that started it all. This not only provides an excess of content and information for her very loyal following, but also allows Ms. Weiss to continue to understand her consumer from the very get go. She is essentially doing what she did in the beginning and has not forgotten the roots from which her success has grown.
Not only this but the overall marketing team of Glossier seem to understand and have a consistent message that they want to send their audience. On their Instagram story, you are sure to find daily posts informing you on their products, new releases, and even making the search through customer reviews easier for you. The plethora of content is never ending and always engaging. Which is why the return of their ever so popular "Solution" and the new release of the "Zit Stick" could not have come at any better time. So just like their "Zit Stick,” the ways in which they market, is undeniably on the spot.
Check out Into The Gloss here for more examples of their content: https://intothegloss.com/
How Zit Stick gets rid of zits:— Glossier (@glossier) September 6, 2018
5% Benzoyl Peroxide 🥊 kills the germs that cause zits and reduces size and swelling. There’s also Capryloyl Salicylic Acid (a less irritating derivative of Salicylic Acid) and Tea Tree Oil ✨
→ https://t.co/IRRUUsg3Xl pic.twitter.com/w1ndnOYKWn
Then two days later they also restocked their infamous solution which also aims to aid consumers in the reduction and healing of their acne. The product sold out just before summer as the hype started to build.
IT’S BACK! Thank you for waiting (and rationing your bottles) while we made more Solution: a blend of three acid actives for
IT’S BACK! Thank you for waiting (and rationing your bottles) while we made more Solution: a blend of three acid actives for smoother, healthier skin. Expect cleared acne and blackheads ✔️ smaller pores ✔️reduced redness ✔️and so much glow ✨— Glossier (@glossier) September 12, 2018
→ https://t.co/tpbc5Vw4ws pic.twitter.com/C8aV4BFD8y
But how did a brand that was only created three years ago and has only two non-seasonal stores open get to be such a major contender in the massive competition within the beauty industry?
Emily Weiss, the CEO and founder of Glossier understands the content her audience and her target demographic craves. She initially started a blog of her own known as “Into the Gloss” and from there would post reviews about makeup and skincare. From this she was able to understand the very essential needs of her customers and having a vision to create products that would empower her following she created Glossier. They aim to help people feel their best by starting first with their skincare and then adding to it the fun of makeup.
But they don't stop there.
Despite already having a successful company, which undoubtedly consumes much of her time, she still continues to update the blog that started it all. This not only provides an excess of content and information for her very loyal following, but also allows Ms. Weiss to continue to understand her consumer from the very get go. She is essentially doing what she did in the beginning and has not forgotten the roots from which her success has grown.
Not only this but the overall marketing team of Glossier seem to understand and have a consistent message that they want to send their audience. On their Instagram story, you are sure to find daily posts informing you on their products, new releases, and even making the search through customer reviews easier for you. The plethora of content is never ending and always engaging. Which is why the return of their ever so popular "Solution" and the new release of the "Zit Stick" could not have come at any better time. So just like their "Zit Stick,” the ways in which they market, is undeniably on the spot.
Check out Into The Gloss here for more examples of their content: https://intothegloss.com/
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