Chipotle is Killing it this Halloween.
One of the most interesting ways for any brand to promote themselves is through some relationship to real time events that take place. There are a plethora of bank holidays, sports events, and so forth that brands can take advantage of to promote their products or company. Take for instance this Instagram post from Starbucks on National Coffee Day.
When else would the coffee brand be more relevant than on a day dedicated to their primary product?
But on holidays that may have no direct relation to the brand, that's where marketers have to get creative. Chipotle seems to have some pretty creative minds behind their marketing promotions because in addition to their limited edition scented stickers, they are also having a “Boorito” campaign just in time for Halloween this upcoming Wednesday.
The campaign requires a number of things including wearing a costume in store while purchasing your order, posting a photo to Instagram, and then of course tagging Chipotle on the post. While extremely simple, this is the means necessary to simply earn a chance at winning free burritos for a year.
The posts will not only be spreading the good name of Chipotle but will also be expanding the awareness of the brand to others who may not follow or care very much for their food. Those who don't keep up will see the various people who not only support Chipotle, but also may end up participating. It becomes this fun experience for whoever participates in the campaign and no one wants to miss out. Therefore, it could also bring in customers who would otherwise not go into Chipotle because they see the experience as something enjoyable that they would not like to miss out on. By bringing in these customers, this would increase their sales since one of the requirements is that they purchase something from the fast food chain.
All this work, and majority of it isn't even done directly through the marketers. This fall season it is undoubtable that Chipotle has been killing the marketing game.
When else would the coffee brand be more relevant than on a day dedicated to their primary product?
But on holidays that may have no direct relation to the brand, that's where marketers have to get creative. Chipotle seems to have some pretty creative minds behind their marketing promotions because in addition to their limited edition scented stickers, they are also having a “Boorito” campaign just in time for Halloween this upcoming Wednesday.
The campaign requires a number of things including wearing a costume in store while purchasing your order, posting a photo to Instagram, and then of course tagging Chipotle on the post. While extremely simple, this is the means necessary to simply earn a chance at winning free burritos for a year.
In using this promotional strategy, Chipotle is using the celebratory day to push for a spread of the information via word of mouth. Photos are said to be worth a thousand words so in the thousands of posts that are sure to flood your Instagram timeline, there will be millions of “words” promoting the good name of Chipotle. This is all free marketing for Chipotle that more priceless than the free burritos the winner of the contest will win because testimony is the best type of marketing for any brand.Text BOORITO to 888222 by 10/31 to enter. Official rules: https://t.co/1HmW7QfVfH pic.twitter.com/pyVG8XE7xk— Chipotle (@ChipotleTweets) October 16, 2017
The posts will not only be spreading the good name of Chipotle but will also be expanding the awareness of the brand to others who may not follow or care very much for their food. Those who don't keep up will see the various people who not only support Chipotle, but also may end up participating. It becomes this fun experience for whoever participates in the campaign and no one wants to miss out. Therefore, it could also bring in customers who would otherwise not go into Chipotle because they see the experience as something enjoyable that they would not like to miss out on. By bringing in these customers, this would increase their sales since one of the requirements is that they purchase something from the fast food chain.
All this work, and majority of it isn't even done directly through the marketers. This fall season it is undoubtable that Chipotle has been killing the marketing game.
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