The Superhero of Marketing.
From a young age, children would imagine themselves as superheroes wearing tights and capes because we are told that the world needs more heroes. But according to the new movie,
Venom, the world already has enough heroes.
In terms of the song with Eminem there is massive potential for the song to not only go viral, but also hit platinum. Eminem as an artist himself, already has a fanbase of 22.5 Million people on Twitter alone. When his audience becomes aware of the song, they will promote it, request it on the radio and push it to the top of the charts as much as they can because the success of the song will also mean success for Eminem. But the more Eminem’s fanbase promotes the song, the more they also are promoting Venom the movie because of the association with its soundtrack.
Then finally, the usage of the second Twitter account allows audiences to interact with a character in a similar manner to how a child would interact with characters in Disneyland. This establishes a bond of some sorts and allows the audience to dig into the mind of the character both before and after seeing the film. In doing this, word spreads through the usage of the hashtag and the spread of funny tweets that have the potential to go viral. The hashtag used emphasizes the bond that could be created as it is literally called “Bond with Venom.”
The marketing team behind this movie, is quite clever as they not only used traditional tactics of putting movie posters on bus stops, buses, and on television, but of combining these tactics with the power and impact of social media. It seems that more and more the Entertainment Industry is beginning to understand the power of social media and the importance of its usage in the promotion of projects and that ever so slowly social media has become the superhero of the marketing side of business.
Venom, the world already has enough heroes.
Just released today, the movie has made sure not to over sell the film, but make sure to sell intelligently. Their Twitter only has 133 tweets and their Instagram has only 58 posts. So how on earth are they able to create buzz around their film?The world has enough superheroes. Watch the new #Venom trailer now. 10.5.18 pic.twitter.com/dnh8nqwkfJ— Venom Movie (@VenomMovie) July 31, 2018
First off, they created and published a filter onto Snapchat that allows their audience to be consumed by the titular character Venom just as the protagonist, Eddie Brock is.#Venom has been unleashed. Experience it now in theaters everywhere. pic.twitter.com/Kvkm5azcBz— Venom Movie (@VenomMovie) October 5, 2018
Second on their film soundtrack, Eminem released a song titled, “Venom” in addition to a music video.Unleash #Venom with the all new Snapchat lens - snap to unlock now or visit: https://t.co/aa2YOtTAPM pic.twitter.com/h4FSZYoP8S— Venom Movie (@VenomMovie) October 4, 2018
— Marshall Mathers (@Eminem) October 5, 2018Lastly, the marketing team behind the movie created a second Twitter account where the character Eddie responds to tweets that included the hashtag #BondwithVenom and were directed to the handle @EddiesClubhouse.
The filter on Snapchat allows the users to enjoy an interactive experience with the movie before even having watched it. On the screen it informs the users who not only use the filter on themselves or their friends, but also the people in their network who have seen the image or video, that the film is now out in theaters as of October 5th, 2018. In creating this promotion, they used social media in the sense of a community building tool that doubles the amount of exposure they would get for a movie in Snapchat than they would on Instagram because they is often a synchronous interaction taking place in Snapchat where photos are sent back forth just as text messages are.Have a question for #Venom? Tweet #BondWithVenom to @EddiesClubhouse for his answer. https://t.co/NcaXSaiq3s— Venom Movie (@VenomMovie) October 5, 2018
In terms of the song with Eminem there is massive potential for the song to not only go viral, but also hit platinum. Eminem as an artist himself, already has a fanbase of 22.5 Million people on Twitter alone. When his audience becomes aware of the song, they will promote it, request it on the radio and push it to the top of the charts as much as they can because the success of the song will also mean success for Eminem. But the more Eminem’s fanbase promotes the song, the more they also are promoting Venom the movie because of the association with its soundtrack.
Then finally, the usage of the second Twitter account allows audiences to interact with a character in a similar manner to how a child would interact with characters in Disneyland. This establishes a bond of some sorts and allows the audience to dig into the mind of the character both before and after seeing the film. In doing this, word spreads through the usage of the hashtag and the spread of funny tweets that have the potential to go viral. The hashtag used emphasizes the bond that could be created as it is literally called “Bond with Venom.”
The marketing team behind this movie, is quite clever as they not only used traditional tactics of putting movie posters on bus stops, buses, and on television, but of combining these tactics with the power and impact of social media. It seems that more and more the Entertainment Industry is beginning to understand the power of social media and the importance of its usage in the promotion of projects and that ever so slowly social media has become the superhero of the marketing side of business.
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