There's No Escape.
Have you ever seen a movie and wondered what it would be like to be one of the characters in such a challenging and unique situation? How amazing would it be to experience that and partake in that film universe. While the film companies that create these movies do their best to recreate the atmosphere of movies such as Harry Potter and Star Wars through various “lands” in theme parks like Universal Studios and Disneyland, unfortunately not all movies can be brought to life. But as of recently, they have been; at least in a more temporary form.
Marketing teams for various films have been creating escape rooms in which the audience is thrust abruptly into the world of characters from a specific movie and must get out within a restricted amount of time. For instance in August 2017, I was on my way to the Pantages Theatre in Hollywood and on the corner of Hollywood and Vine there was an escape room set to promote the movie “It.”
But more recently, I was at the Americana at Brand in Glendale, California and noticed an escape room had been set up for the movie “The House with a Clock in Its Walls.”
In my humble opinion, I think that this by far is one of the best content marketing strategies used by the entertainment industry. Not only are they able to market the movie, but they are also able to give their audience an experience they will never forget, and hopefully continue to discuss for a long period of time to come. Additionally the escape room ran on September 13, 14, 21, and 22 which was the weekend prior to the opening as well as the opening weekend for the movie. The location was a smart choice because the Americana at Brand also is home to Pacific Theatres no. 18 where after going through the escape room, guests who happened to attend during opening weekend could watch the movie right after. As well as trigger memories of the escape room and strike up conversations between friends about the movie whenever they were to revisit the mall.
This would only further heighten the experience of the audience and create additional buzz for the movie, but it would be more than likely that this tactic would increasing sales. If they were to keep this particular escape house open for a longer period, then this could have increased the spread by word of mouth on the subject of the movie and exhibit because, as someone did for the movie "It," word could have also spread via videos posted to YouTube and other social media platforms.
Ultimately, there are numerous advantages to the creation of exhibits such as these escape rooms. But as a result of the growing popularity of such displays, it would be almost impossible for other films to disregard the demand of certain audiences for these special experiences. You could almost say that for the entertainment industry, there is no escape from the ever growing demands of the general public and the unlimited creative styles in which they can market their products, projects, and services.
Marketing teams for various films have been creating escape rooms in which the audience is thrust abruptly into the world of characters from a specific movie and must get out within a restricted amount of time. For instance in August 2017, I was on my way to the Pantages Theatre in Hollywood and on the corner of Hollywood and Vine there was an escape room set to promote the movie “It.”
But more recently, I was at the Americana at Brand in Glendale, California and noticed an escape room had been set up for the movie “The House with a Clock in Its Walls.”
In my humble opinion, I think that this by far is one of the best content marketing strategies used by the entertainment industry. Not only are they able to market the movie, but they are also able to give their audience an experience they will never forget, and hopefully continue to discuss for a long period of time to come. Additionally the escape room ran on September 13, 14, 21, and 22 which was the weekend prior to the opening as well as the opening weekend for the movie. The location was a smart choice because the Americana at Brand also is home to Pacific Theatres no. 18 where after going through the escape room, guests who happened to attend during opening weekend could watch the movie right after. As well as trigger memories of the escape room and strike up conversations between friends about the movie whenever they were to revisit the mall.
SoCal fans, come experience The House With a Clock In Its Walls - A Magical Escape Experience, at Americana at Brand in Glendale, CA. It’s open September 14-16 & 21-23 from 11am to 7pm PT. Free admission & all ages are welcome (children under 18 must have a guardian signature). pic.twitter.com/dZVgev8D7g— The House with a Clock in Its Walls (@housewithaclock) September 13, 2018
This would only further heighten the experience of the audience and create additional buzz for the movie, but it would be more than likely that this tactic would increasing sales. If they were to keep this particular escape house open for a longer period, then this could have increased the spread by word of mouth on the subject of the movie and exhibit because, as someone did for the movie "It," word could have also spread via videos posted to YouTube and other social media platforms.
Ultimately, there are numerous advantages to the creation of exhibits such as these escape rooms. But as a result of the growing popularity of such displays, it would be almost impossible for other films to disregard the demand of certain audiences for these special experiences. You could almost say that for the entertainment industry, there is no escape from the ever growing demands of the general public and the unlimited creative styles in which they can market their products, projects, and services.
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