The Sole Purpose of Marketing.
Regardless of what we say, we all enjoy the finer things in life. We may not necessarily enjoy the price we must pay to enjoy such things, but when offered to us for cheaper or for free, it would be rather rare of us to pass up the opportunity to enjoy such luxuries. But for those who have the money, more often than not they will pay as much as necessary for higher end items. Payless recently set up a fake luxury store they called “Palessi” and invited fashion influencers to the event so that they could look at the selection of shoes in the store. The shoes were described as “elegant” and “sophisticated” with some stating they could “tell [the shoes] were made with high quality material.” They were sold at high prices, even reaching $600 for a single pair of boots. But interestingly, as the video tells the audience, these shoes are available at Payless in stores for $20. Payless has apparently returned the money they made from the social experiment and allowed people to keep the ...
